Kicau ICO!: TANZO : The first blockchain-based social marketplace for handmade goods by tursted crafters

What is TANZO

TANZŌ is the first of its kind social markets for handmade goods, where craftsmen are protected and workmanship is guaranteed. The distributed TANZ led ledger technology ensures transparency in the platform, making it as open and secure as possible for buyers and sellers.

TANZŌ aims to become a global online marketplace for handmade and exceptional items - from unique handmade pieces to vintage treasures.

Handmade Market

The global market for handmade goods has tripled since 2008 and is now a $ 100 billion industry. In 2016, India alone exported $ 5.4 billion of handmade goods, up 15% from a year earlier. During the same period, China and Southeast Asia generated more than $ 25 billion.

The total size of the US handicraft industry is now $ 43.9 billion, according to new research from the Association for Creative Industries (AFCI). With the ever-increasing demand, the industry projected that by 2020 the global handmade market would be a $ 150 billion industry

Problems for Craftsmen & Buyers

Crafter Problems

Lack of knowledge of international marketing
Lack of buyer confidence (crafters are usually not identified)
Lack of direct communication with potential buyers
The inability to present their products in fair competition
Difficulty driving traffic to their product list
Barriers to proper representation of themselves and their products
Fear of dishonest buyers

Buyer's problem

Difficulty verifying that a craftsman is what he claims
Difficulty verifying that the goods are really handmade by the crafters
Difficulty verifying that a craftsman does not exploit the market by passing on fake goods as authentic
Difficulty verifying that a craftsman does not sell mass-produced goods for profit
Lack of reliable reviews

Advantages of TANZ Plat Platform